In recent times, social media is booming and undoubtedly has a huge customer base for almost ant given market or niche. This is because of the fact that there are about billions of active members on almost all of the social media platforms who could certainly prove to be potential customers.
Different brands compete with each other in this digital sphere so as to effectively reach their potential customers. Irrespective of the fact that the business is a B2B or B2C, social media platforms have potential customers for businesses.
But at this point in time, as a business owner, you should always keep it in mind that there must be an exceptional social media strategy in order to make your product or service reach the right customers. This is exactly the situation where the business owners are looking forward to a trusted, reputed and reliable social media marketing company.
A good and experienced digital marketing company has the ability to formulate the most efficient as well as effective SMO/social media optimization strategies so as to come up with the intended results within a short span of time. Now, it becomes quite important to discover a precise social media platform at first and then further proceed with the strategies for social media marketing as well as social media optimization.
It is to be kept in mind that the selection of the right social media platform is of immense importance in reaching to the right set of customers. Depending on the nature of business, the social media platform should be chosen for getting the intended results.
If as a business owner, you are confused about the selection of the appropriate social media platform for your business, it would certainly be a very good idea to seek the help of a reliable social media marketing company who is experts in this field would necessarily provide the best guidance in this regard.
Content and Social Media Marketing Strategy
It has been very rightly said that content is the king and the same goes for social media marketing as well. Good quality content is undoubtedly one of the most efficient and effective SMO/social media optimization strategies. But here it becomes very important to understand that every piece of content do not have the ability to go viral.
This, in turn, makes it quite obvious that the way of presenting them is a matter of immense importance at the time of opting for a social media marketing campaign. The effect of the content so presented is the highest at the time when it is done in the most engaging manner.
Content can be of a number of types where it could be a post, picture, video or statement. Thus, it is important to focus on the content types along with the way of presentation so that it becomes highly effective in nature.
Ten Popular Content Types
Now, to make it easier and convenient for the business owners, here we have listed the ten most popular content types that would play a crucial role in SMO/social media optimization that are as follows.
01. Video Posts Help to Generate More Engagement
Video posts have always been able to attract the attention of the viewers much more than only texts. These video posts have become quite popular on Facebook in the recent times. Moreover, the ‘Autoplay’ feature of Facebook takes the user interaction to a completely different level. This is done by allowing them to view several videos one after another without any kind of interruption.
The videos have the ability to make a much greater impact on the audience present on the social media platforms. Hiring a social media marketing company can be of a great help in this regard since they know exactly what video posts are perfect for the proper social media optimization.
02. Images are to be Used by the Bloggers
Blogging is just not writing but simply more than that. Irrespective of the fact that the blogger is a fashion blogger or a travel blogger, the person is able to woo the audience much more via storytelling through a set of highly attractive images rather than the simple use of plain text.
Instagram is the social media platform which allows this scope to the bloggers and hence one of the most preferred choices among the bloggers. This, in turn, helps the bloggers to appropriately connect with the brands and the audiences as well.
03. Taking the Opinion of the Audiences Using Polls
Taking the opinion of the audiences is undoubtedly one of the most effective SMO/social media optimization strategies. This is exactly the reason as to why the polls should be conducted for proper interaction with the audiences. The polls can just start with a simple ‘yes’ or ‘no’ form the audiences.
Now, at the time when the brand owners get more responses, they can further ask for suggestions or ideas as to what the audience likes, prefers or are interested in. Irrespective of the social media platform being used for the conduction of the poles, the questions asked should be fascinating enough to attract the attention of the audiences.
04. Use of Infographics
Infographic images are just perfect to be used at the time when there is a lot of visual content present. The infographic can be readily used when a lot of visual content is to be shared as an image or if the information to be shared has visual elements that require explanation.
Infographics have the ability to make an impression just by a glance. These are also used for making a list of different elements or just comparing things from different perspectives. The inclusion of infographics is the content strategy is not at all an easy task and expert help is recommended from a reliable social media marketing company.
05. Making Use of GIFs for Message Conveying
If the images are not being able to convey the message of the brand to the audience, then the GIFs are undoubtedly the best way to tell the story of your brand. With the help of the GIFs, there is basically an instant connection between the brand and the audience on an emotional level.
Most importantly, the emotional connection is able to develop much deeper bonds with the customers which is highly beneficial for the brand owners. However, the creation of a GIF might be a little bit tricky. Seeking the help of a good and experienced digital marketing company would be ideal in this regard.
06. Image Album for Images that are Bulky
If there are set of bulky images to be uploaded on the social media platform, it would be a very good idea to make use of an image album for the same. Here it is to be made sure that the images so uploaded in the image album should be of high definition and should necessarily be in a proper sequence thereby giving the viewers an urge to go through all of the images.
07. Blog Posts for Sharing Ideas
All of the companies need to have a blog for the appropriate showcasing of their ideas, strategies and perspectives thereby providing the audiences with what exactly they are looking forward to. Thus, it becomes important for each and every company to make use of the blog posts to share various information which is quite fruitful as SMO/social media optimization strategy.
08. Include Slide Slows
Another of the very popular content type for social media optimization is to include slide shows. The slideshow from the videos helps in the maximum engagement of the customers. The videos always get huge attention in recent times.
So, at the time when text-based slide shows or simply an image slide show has the ability to create a great impact on the customers. For the purpose of promotion of content via a slideshow, the business owners can create a brand story and simply promote it with the help of engaging videos.
09. Using Photo Carousel on Facebook for Increasing Curiosity
The creation of a carousel image along with a storyline on Facebook which also has a sequential connection with the last image enhances the curiosity of the users to a great extent. You just need to create a set of photos which can be portfolio images, products, a process or other services and just show them to the customers. All these increases customers’ curiosity and drive in more traffic for better results.
10. View of 360 Degree
The 360-degree view allows the viewers to choose the exact angle from which they want to see the image or video. This type of content becomes much more captivating for the viewers and attracts their attention to the fullest. As a brand owner, you can simply create a storyline with the posted images and encourage the followers for experiencing the 360-degree view.
So, at the time when you have a clear idea about the most popular content types for the perfect SMO/social media optimization strategy so as to come up with the desired results within a limited frame of time.