The first question every basic and especially business account owner gets in their mind after creating an Instagram account for their businesses is how to increase Instagram followers.
As we all know that when we hear the word “Instagram”, the first impression we get in our mind is a fun app for small kids, but now Instagram has become a serious content marketing, selling of products and services, networking and audience building platform for all brands and individuals.
It is one of the most famous and social networking websites in the world, with more than 200 million active monthly users sharing over 60 million pictures and 1.6 billion likes every day. Just how terrific is it? Post engagement rates for businesses on most social media websites are less than 0.1%, but Instagram blows them all away.
The average Instagram post engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on FB. Everyone wants to know how to increase followers on Instagram? And how to do it the proper way? You’ve come to the correct place.
The first thing everyone tries after creating an account is a shortcut. Like buying followers or using bots. First of all, let me tell you that there is no shortcut to increase Instagram followers.
But now Instagram has stepped up its policy when it comes to removing “inauthentic activity.” These tricks might boost your follower count for some time, but for your business, these tricks won’t work.
Now, I am going to show you some most famous and real tricks to gain or increase Instagram followers for your business.
How to Increase Instagram Followers for Free
- Create Instagram Strategy
- Create your Target Audience
- Build a consistent brand story
- Research your Competitors
- Make your Bio & Profile Great
- Get local
- Post Engaging Content
- Tag your Location
- Tag Relevant Members
- Write Perfect Caption
- Add Alt tag in your Photos
- Avoid Too Much Text on Photos
- Don’t Add link in Photos
- Use Hashtags
- Create your own Hashtag
- Choose a Perfect Time to Post
- Add Call to Action (CTA)
- Repost Content You’re Tagged In
- Remove Unwanted Tag Photos
- Promote your Instagram Post on other Social Media Accounts
- Share your Instagram Profile in other Communications
- Use Instagram Scannable Code
- Aim to get Featured
- Aim on Explore Tab
- Follow Relevant Users
- Engage with Existing Brands
- Ask your Followers to Tag their Followers
- Post Regularly
- Update Instagram Stories
- Follow Interactivity Features
- Try Collaboration for Instagram Live
- Highlight your Main Stories
- Make Contests
- Create Instagram Advertising
- Follow Instagram Insights
- Participate in Conversation
- Use Influencer Marketing
- Point Instagram from your Website
- Like, Follow and Comment on Others Post
- Get Verified
1. Create Instagram Strategy
Without a clear plan and strategy, you can’t use any social media network for your business. Without a proper strategy, you can’t increase Instagram followers of your business. Every business owner should create an Instagram strategy before creating and promoting an Instagram account.
Since you’re going through this blog, you’re clearly focusing to get more Instagram followers for your business. This is the best goal, to begin with. But this should be a part of a larger strategy that connects to your business objectives and strategy.
Why do you want to get Instagram followers? Maybe you need for:
- Product sales
- Brand awareness
- Traffic on your site
- Any other reason
Focus on these business-oriented goals and it will help to keep your Instagram account. It will help your business to tell a compelling business story that appeals to new profile viewers and helps create a genuine following.
2. Create your Target Audience to Increase Instagram followers
To increase Instagram followers, you should ask yourself while creating the target audience, to whom you are trying to reach.
- Who are they?
- How old are they?
- Where do they live?
- What do they do for work?
- When and how do they use Instagram?
- What are their challenges?
Thinking about these questions will help you to find the right kind of Instagram content to bring the right Instagram followers.
3. Build a consistent brand story
Maybe you wish to satisfy curiosity by showing off how your service and product is made. Or share a member or an employee’s perspective to humanize your business or brand.
If you want to take your business in an amazing way, you can try showcasing your achievement, services, products, or lifestyle to your customers.
It doesn’t matter what you want to prove or achieve, ensure to maintain a consistent brand personality and story. Your Instagram posts should be easily recognizable and relatable.
4. Research your Competitors
This is the factor not everyone uses. This is a great practice for how to increase free Instagram followers. It is to take a look at what your business competitors are doing and research and learn from it.
Researching competitor accounts might reveal some hashtags you haven’t thought of, influencers you have not reached out to.
5. Make your Bio & Profile Great
This is the point you are waiting for. Your person or business profile is the backbone of your presence on Instagram. Almost Two-thirds of Instagram business profile user visits are from non-followers. Your Instagram profile needs to convince those fresh views to click the follow option.
They won’t do this if your Instagram account is incomplete or unclear. This will affect an increase in Instagram followers.
Here’s what you can add in your Instagram profile:-
- Name:- Add your/business name Up to 30 characters, and included in the Instagram search, so you may like to add a keyword.
- Username:- Ensure to make it the same username as your other social media networks. This will make it very simple for your social media followers on other platforms to find you on Instagram.
- Website:- This is the only place on Instagram where we can add a clickable link.
- Bio:- Add a bio according to CTA, you can add up to 150 characters to convey your business identity and show your followers and fresh viewers why they should follow your Instagram profile.
6. Get local
Check what is going on in a particular area by going to the search and selecting the Places tab. Then, type in the name of the local place to see all location-tagged posts for that particular location.
7. Post Engaging Content:-
If your post or content is great, it will get people to like, comment, and share your posts. That post engagement provides you an algorithm to boost your post and helps you get more reach and new visitors.
Your every post should contain interesting content according to your target audience. You should focus on every goal to inform, engage, and entertain them with posts.
8. Tag your Location
Whenever you post something on Instagram, you will get an option to tag location in your post or as well as in the story, it’s worth including a location tag. It’s one more simple way for users to find your post on Instagram.
If your business has a physical location, ensure to tag that location in the post and encourage your customers to do the same.
People can then click on that and can check the location and see all stories and photos posted from your physical location. This can help expose your business to more users.
9. Tag Relevant Members
You can tag any Instagram users in your images in your caption or by using Instagram’s tagging option. Every time, they will get a notification when you tag anyone. Tagging somebody encourages them to engage with the content and share it with their following.
When you tag anyone on a story, they can share that post to their own story with a couple of clicks. If they do this, everybody who views their story sees your name and can tap through to your profile.
10. Write Perfect Caption
While posting any content on Instagram, your captions play a very big role in increasing post engagement, thereby helping you get more reach. And, as you’ve already known, engagement and reach are the two key factors in how to increase more followers on Instagram.
Following are some key factors to keep in mind:
- Put the very important words first.
- Ask a question.
- Try emoji.
- Try different caption lengths.
You can find some more tips, you just need to follow @blogs_blast on Instagram and you will get much more knowledge from our account.
11. Add Alt tag in your Photos
Instagram also has a feature to add alt tags in every photo. This tag will help you to reach relevant traffic. You can add keywords or describe your photo in an alt tag.
12. Avoid Too Much Text on Photos
Generally, you should save the texts for your post caption. Users go to Instagram for visual posts, and it’s outside the norm to post too much content in a picture. A short, simple, sweet, positive statement or quote is perfectly fine, but don’t try to fit an entire image description or long message in the photo.
13. Don’t Add link in Photos
If you include any link in a post, it will not turn into a clickable link. Instead, it will just look like an annoying and worst experience as your viewers fail to open it. Rather than adding a link in a photo, tell your viewers to click the link in your bio.
Users can easily click that and visit your website to check out all you have to offer. Ensure to put your website link in the “link” section when you edit your brand or business bio and mention that in your Instagram post. And keep in mind that space is limited, use a link shortener like Bit.ly to save space.
14. Use Hashtags
If you are promoting or advertising your business then the most important part to reach out to maximum people is Hashtags. Hashtags make your content and Stories discoverable to people searching for content related to your products and services.
You must know about DOs and DON’Ts of using hashtags on your posts while posting on Instagram.
Tips to Use Hashtags
- Using irrelevant hashtags in your post is a very bad idea:- When an Instagram user follows any hashtag and sees anything they don’t like then they can choose the “Don’t Show for This Hashtag” option.
- Don’t Use the same hashtags again and again:- If any of your Instagram posts are flagged, it’s obvious to assume your post will be shown less often (or not at all).
- You can add hashtags on Instagram Stories:- Hashtag pages have a story icon in the left corner at the top. Just tap on it and you will see a good amount of stories post tagged with the hashtag from people with public accounts.
- You can use hashtags in your bio:- When a user clicks it they will be taken to that hashtag’s Instagram page. Businesses with famous branded hashtags, it’s the best way to foster engagement.
- You can add up to 30 hashtags on a post, and up to 10 hashtags on a Story:- If you try to use more hashtags, your caption or comment won’t post.
- Always consider related hashtags:- Instagram will always help you to find related hashtags. As you can see that on any hashtag page, right above the “Top” and “Recent” tabs, you will get some related hashtags. This is the proper way to find relevant hashtags for your business that may help you.
- Use niche or specific hashtags:- This is the most important point to use hashtags because the more specific the hashtag, the more targeted your followers will be. And targeted followers means a higher chance of post engagement.
If you are a Digital Marketing fan, for example, the hashtag #digitalmarketing will get you in front of a more converting audience than something broader like #marketing.
15. Create your own Hashtag
Make a branded hashtag for your next business event. It will not only give your business exposure, but it will also create a buzz for your visitors for that particular event. Leading up to the event you could use your hashtag to advertise the event, and after the fact, you can use it to post follow-up content.
16. Choose a Perfect Time to Post
Instagram also uses an algorithm for it. Timing is very important, as it’s one of the signals the algorithm considers. BlogsBlast worked to determine the perfect time to post your content on Instagram based on your business or brand.
To figure out the proper time to post content for your own business, you must consider your audience. When do they use Instagram? What does their day look like? Start testing different times and measuring results.
17. Add Call to Action (CTA)
Basically, Instagram is a social media network for a conversation with followers and friends, not a broadcasting platform. What type of action do you want people to take on your content? If you don’t know about that, start over and figure it out.
18. Re-post Content You’re Tagged In
When anyone tags your brand or business account, ensure to get extra attraction from it by reposting it to your feed. It showcases some positive reviews and mentions is the best use of Instagram for any industry.
You should make sure to thank them for their post, you can also ask if you can have permission to repost it. Mostly, the user will definitely agree.
19. Remove Unwanted Tag Photos
If you want to feature the top posts of your business or your brand on your Instagram account, you can. Now, you can’t remove the tagged images from the site completely, by selecting “Edit Tags,” choosing the ones you want to remove and selecting “Hide from Profile”. It does the trick.
20. Promote your Instagram Post on other Social Media Accounts
To get a huge number of Instagram followers, you should make it simple for people to search for you. In other words, you need to make your account simply discoverable. If you’ve already created a good following on other social media sites, let those users know about your Instagram profile.
Share a link to your Instagram account and provide your old social media followers a reason to check it out.
If you’re just beginning with your Instagram account, ensure to post some quality content before you promote your Instagram account anywhere else. You must aim for a minimum of 15 posts.
You can also highlight the best Instagram posts on your other social media networks. Consider promoting these Instagram posts with paid marketing to make sure that more of your Instagram followers follow you or your business on Instagram.
21. Share your Instagram Profile in other Communications
Both online and offline communication tools give everyone an opportunity to engage people in your Instagram profile. Ensure that you have links to your Instagram profile on your website’s footer, about or in the contact section. As well as in your company email signature, and in your newsletters.
This will make sure that people who are in contact with your business online can find your business on social networks. Image of an Instagram account in an email signature to get more new followers. If you’re promoting an Instagram account, an email blast highlighting some amazing posts is the best way to get Instagram followers fast.
22. Use Instagram Scannable Code
Every Instagram account has a nametag, which is a scannable code that allows Instagram users to follow you and your business quickly. I have said earlier that even offline communications offer a chance to advertise your business Instagram profile.
The nametag is a simple and most effective way to advertise your Instagram account on offline materials like signage and product packaging. Your nametag is also a perfect way to get fresh followers in real-time at social networking conferences and events.
People you connect can scan your nametag code to follow your business without having to type out your name or username. You can access your nametag by clicking on the three lines at the top right of your Instagram account.
23. Aim to get Featured
Feature profiles are simply Instagram profiles that curate and reshare other users’ content based on tagging and hashtags. Few of these profiles have a huge following, and having them share one of your posts can send a new stream of followers your way.
There is a feature profile for just about every niche and interest on Instagram. You will begin to uncover them as you do your hashtag research.
24. Aim on Explore Tab
The explore tab in Instagram is what you see when you click on the search icon at the bottom of the app. This is a tab where “you can find images and videos that you might like from those accounts you don’t follow.
The explore tab contains Instagram images, videos, stories, and IGTV videos. Users first see some content chosen by the Instagram algorithm. Then every user has the option to choose to dive into particular content using the topic tabs at the top of the screen. 200+ million users visit the explore tab daily. That’s a big opportunity for businesses looking to grow their audience.
25. Follow Relevant Users
When you follow anyone on Instagram then there is a very good chance they will check out your profile. If it’s full of compelling posts that’re relevant to their interests, they’re more likely to return the favor. Social listening is the best way to find conversations relevant to your business.
And from there you could simply identify influential people to follow. It is the best idea to follow those top users’ followers, too. But everyone should keep in mind that you must not follow too many other profiles too quickly. Follower ratio for your business is important for credibility. No doubt, “following” is just the very first step.
26. Engage with Existing Brands
Like all other social media networks, Instagram is also about the communities built within it. You need to engage with those brands. Just get involved by liking, commenting on, and sharing posts from other credible people in your community.
Avoid generic comments (like “Nice post”) that look like they come from fake IDs or bots.
This helps draw attention in 3 ways:
- Users see when you comment or like on their posts and may check out your account to return the favor.
- When anybody interacts with your post, it appears on their followers’ Explore tab, exposing you to extended fresh traffic.
- More post engagement is the best signal to the Instagram algorithm and increases your opportunity of making it to the explore tab.
27. Ask your Followers to Tag their Followers
Try encouraging your Instagram followers to tag their followers in the comments. This can help expose your profile to a big network of audience.
Keep one thing in mind that users should feel like they are doing their followers a favor by tagging them.
28. Post Regularly
You should post regularly on your profile because your existing followers want to see some good stuff from you. That’s why they followed you in the first place. As I just mentioned, when people interact with your content, that activity is visible to their followers.
29. Update Instagram Stories
Most of the people ignore Instagram stories option. Basically, if you need more Instagram followers on your account, you need to use Instagram Stories. More than 50% users on Instagram update their stories daily, and more than 45% of the maximum-viewed stories are from businesses accounts.
Instagram users who use stories are highly engaged. According to the research, almost 1 in 5 stories results as a direct message. Use the proper hashtag and location tag features in your story to reach them to users who are not following you. This is also one of the best ways to get followers for free.
30. Follow Interactivity Features
Stories provide various interactive functions to get users engaged, like questions and poll stickers. Polling increases three-second video views in Instagram’s beta campaigns for this function. If people come across your story from a location or hashtag, that immediate chance to engage is the best way to make them want to check more about your business or industry by following you.
31. Try Collaboration for Instagram Live
Instagram live is the proper place to take big advantage of live video, this is the trend that is continuing to be famous on social networks. Through interactive functions like comments and questions, you should engage with people with time, building more of that precious engagement that could help boost your reach.
Instagram live videos appear within your business’s story. Whenever the live video ends, you could choose to disappear or you can make it visible for replay on your story for next 24 hours. People get notification when a profile they follow starts a live video, so a live video really grabs attention.
To spread your live video to a whole new audience, use the “Go live with a friend” to host a live video with anyone in your business or industry. Ask the person to create a Live video, then tell them to invite you as a guest. Both of you will be visible in a split screen, introducing you to all of their followers.
32. Highlight your Main Stories
You can also highlight your stories. These stories always remain available even after 24 hours. Stories highlights provide you a chance to introduce your business and brand to people who view your profile. Choose those story highlights with loads of good content and information to show new users exactly why they should FOLLOW you.
You can also check the story highlights of BlogsBlast(@blogs_blast). There are already some highlighted stories for new visitors.
33. Make Contests
To create a contest, you should create a strategy before posting any contest. To use contests on Instagram to get more followers, ask users to follow you and comment on any one of your pics by tagging your friend. For a bigger reach, partner with another Instagram profile on the contest, and ask them to follow both profiles.
Encouraging user-generated posts as part of your contest could also help you reach more users. People will see and learn about your contest from the posts their friends make. This is the best way to create user trust with new followers, and get more eyes to your business page.
34. Create Instagram Advertising to Increase Instagram Followers
Instagram ads are the best way to reach more and new people, fast, by getting your content in front of users who would otherwise not see it. Target your audience by demographics, location, and also interests and their behaviors.
This is the most common way, every digital marketing agency use, to increase Instagram followers of their client.
35. Follow Instagram Insights
Instagram also has its own analytics tools that will give you proper data on impressions for every post, along with engagement, reach, posts, and more. You can also get demographic data about your account followers, including location, gender, and age.
Checking this information and data on a daily basis can help you identify areas where you can adjust your plan to help you increase new Instagram followers. The main thing you should keep your eye on is what time of day your followers use Instagram.
36. Participate in Conversation
For all post, use a mix of topically relevant hashtags such as #digitalmarketing for a Digital Marketing company. You can use this type of hashtags in your caption or title in every post. You can also do your conversation in your post by asking your followers about your post.
37. Use Influencer Marketing
Checkout the profiles of each and every person you have identified as an influencer or necessary for your industry and in these profiles just tab on “Turn On Post Notifications” to be notified whenever they share a brand new post.
Then, you could interact with them daily and become one of their favorite brands or users. This will also help you to increase Instagram followers.
38. Point Instagram from your Website
You must ensure existing customers and clients find your Instagram by including an Instagram icon to your Instagram profile link or embedding Instagram posts on your website.
Everyone can also link to their brand’s Instagram profile from your signature on email. This could also be the perfect way to advertise your new account to users who daily visit your website, creating your following of clients.
39. Like, Follow and Comment on Others Post
You should engage with those users who will like your profile. Basically, it means interacting with brands and customers by liking, commenting on their posts and following them. Start with your hashtags, on your recently used, relevant hashtags to discover others who are posting same posts.
You can also go to the discover section on Instagram to find relevant posts. Another best practice is engaging with those who are already following you, follow them back and like their post, as well.
40. Get Verified
We can say that this is a dream of everyone. Getting verified on Instagram never hurts your post engagement. While not everybody will qualify policy for Instagram verification, it’s something to strive for.
Getting verified is a signal to stand out from your business competition and deliver a user trust that your brand or industry is real. To get verified, your account must be unique, public, complete (with a profile pic, business bio, and minimum one post).
How to Increase Followers on Instagram?
To increase more new followers on Instagram for free, do the following things:-
- Promote your hashtag on your other social media networks, on your email, and website.
- You should be creative with your brand hashtags.
- Watch very relevant and top trending hashtags.
- Use your Instagram bio link to drive a good amount of traffic to your latest blog.
- Use descriptive captions.
- You should interact with the best influencers of your industry.
- You should build your own unique, recognizable style of you posts.
Save your time managing your Instagram account presence using BlogsBlast. Contact us now and increase Instagram followers for your business.